Digital tools of strategic management in agrarian business

Introduction. The paper examines trends in the definition and application of digital technologies system strategic management agrarian business entities. Considered content digitalization economy its role for activity modern agricultural companies Ukraine. purpose is to characterize state current level determine potential using tools by subjects environment based on results study theoretical aspects, methodological justifications practical foundations implementation. Results. Digital transformation facilitates significant progress human analysis thinking. Thanks large-scale cloud bases calculations carried out their basis, humanity has opportunity create use innovative more reliable, highly intelligent fast technologies. A number progressive models have appeared, which provide differentiated data arrays artificial intelligence. Machine intelligence ensure quality decision-making, increase efficiency both internal external processes company, also improve customer experience. At same time, most important factor ensuring competitive advantages achieved - speed development. Conclusion. promising that will allow significantly are: automation financial investment planning processes, programs users' access real expansion operations analytics up decision-making process, large-volume processing related processes. Digitization an company allows change not only material part production, but transform contour regulation control activities as a whole, since ability obtain valuable information from productive exchanges appears.